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The Edge (New Zealand)
The Edge is a youth-oriented New Zealand radio network, music television channel and entertainment website owned and operated by MediaWorks New Zealand. It was founded in Hamilton in 1994, is based in Auckland and broadcasts nationwide over multiple channels. Research International audience surveys suggest The Edge has approximately 424,000 listeners across all markets that are surveyed and the station makes up 7.0% of the New Zealand radio market.〔
(【引用サイトリンク】url=http://www.radioscope.net.nz/index.php?option=com_content&task=view&id=1121&Itemid=39 )〕
The network is most successful in Waikato, Rotorua and Nelson surveys and in the 15–19 and 10–14 female demographics, whereas rival station ZM is most popular with listeners aged between 20 and 34.〔(【引用サイトリンク】url=http://www.trb.co.nz/popup.asp?obj=attachments%2Fedge%2Dt108%2Daudience%2Ddist%2Ejpg&title=The+Edge+Network&subtitle=Audience+Distribution+vs%2E+All+Commercial+Radio%2C+Mon%2DSun+6am%2D12pm )〕〔(【引用サイトリンク】url=http://www.youtube.com/samywa )〕 The station's breakfast programme is number two in the ratings for nationwide commercial breakfast radio; its 240,000 listeners compare with 325,600 listeners for the top-rating Newstalk ZB.〔(【引用サイトリンク】url=http://www.youtube.com/samywa )〕 This compares with the non-commercial Radio New Zealand National whose breakfast programme, Morning Report, has an audience of 522,000 listeners.〔(【引用サイトリンク】url=http://www.radionz.co.nz/about/audience_research )〕
The brand's TV channel, The Edge TV, was launched on 27 June 2014 as a replacement of C4. It plays music videos, screens specialist music and pop culture shows and broadcasts original video content filmed with The Edge radio hosts. It is available free-to-air on Kordia digital terrestrial and Sky satellite services.
==History==
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